Brand Mark
Brand marks – or pictorial marks – are logos that are made up of a graphic symbol or icon, one that (usually) represents a real-world object. We’re talking something simple and straightforward, like the outline of a tree or a coffee mug. This object could tell the story of what your company does – think Youtube’s play button – Twitter, “tweet” bird button.
Advantages: Brand marks are clean-cut and easy to remember. If you offer a specific service, an image representing that will send a quick, clear message to your audience. Also, the simplicity of the design will translate well when resizing your logo across branding materials like business cards or letterheads.
Inspiration: The Rolling Stones, Apple, Twitter.
Brand Template
One of the most valuable things that a company can have right now is a strong and consistent brand. Branding guidelines give everyone inside or outside your organization a document to reference if they have a question about using your brand colors, fonts and more...
Consistent branding across all channels can increase revenue by 23%. But keeping a consistent brand is easier said than done, especially when your employees are spread across the globe or working from home. That’s why having strong brand guidelines are essential right now.
2 Social Media Ads/Templates
Are you planning on holding a grand opening for your new store, hosting an open house for a home you're selling, or throwing some other kind of event sometime soon? You might think that simply promoting the event on social media should be more than enough to attract a crowd. After all, just about everyone (and their mother!) is on social media these days. So shouldn't a quick Facebook or Twitter post about your event generate the buzz you're looking for? Social media can get the ball rolling. But in order to make your event a true success, you should create promotional flyers for an event as well. It’ll ensure you’re doing everything you can to let people know about your grand opening or open house.
IG Highlights (5)
Instagram is one way people, businesses, and organizations connect and engage, whether it’s by posting pictures, shoppable tags, live videos, or IGTV. And Instagram continues to come up with new ways people can interact with one another on the social media platform, enhancing the customer experience for many brands and businesses.
First Impression
Location is key! Because Highlights are featured right below a brand’s bio and above its feed, followers see this content first. Make a good first impression to your followers and potential customers by giving them easy-to-access content front and center. The prime location makes Highlights the perfect place to direct followers to your most valuable and interesting content. Every story highlight can be edited, so the content can be ever-changing— once a certain post loses its timeliness, it can be updated, so you’re always putting your best foot (or content) forward.
Branding
Highlights are the perfect opportunity for your store to tell its brand story. Bering live front-and-center on your Instagram profile, they’re the ultimate place for helping new visitors discover what your company is all about. You can be as creative as you want with your stories! Take this chance to express yourself, show off your products, drive traffic, market your business, or personalize your brand! This is a way to humanize your brand. Whether its highlighting office culture, content creation, or product production, brands can share their unique stories—inviting followers into their world. By peeling back the curtain a bit, brands can better connect with their followers on a personal level.
Easy Navigation
Sometimes your viewers might be looking for something specific from one of your stories, like more information about a new launch or a sale you’re running. For this type of content, Instagram Highlights are the perfect way to reach out, without putting a time limit on when viewers can watch! Grouping your Instagram Stories Highlights together into various categories, events, or topics makes it super-easy for audiences to find the stories that are of most interest to them.You could also organize your Instagram Stories Highlights based on your follower demographics. For example, you could create Highlights for target customers depending on what you sell: Women's, Men's, Kids, Beauty, Accessories, Shoes, etc.
Eliminate Clutter
There’s no such thing as too much content! But, if your brand has a large amount of content that your regularly posting, then things can quickly get disorganized and cluttered. Highlights are a great way to keep everything organized and looking sleek. You can even step up your creativity with options to customize the Highlight category covers. Creating matching graphics, colors schemes or associated icons to each section will help set your brand apart from the competition in an aesthetically-pleasing way!
