Create Your Brand Identity

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Let’s face it. 

Most startups and small businesses don’t know how to brand. They stick a random logo on t-shirts and business cards then consider themselves a brand. 

However, branding is about the feeling people have when they encounter you. It’s about creating a meaningful connection with your audience.

Your potential customers will form an opinion about your brand within the first 3 seconds of interacting with it. They are judging your brand’s logo, your design, and your content. The outcome will determine if they trust your business, or not.

People buy from brands they like and trust. 91% of consumers report they are more likely to buy from a brand they trust. The greatest marketing efforts will fail if you have poor branding. With the Internet, your customers have many options to choose from. Why should they choose your business? Great branding will help you stand out from the competition, establish trust, and ultimately drive more sales for your business.

Brand Mark

Brand marks – or pictorial marks – are logos that are made up of a graphic symbol or icon, one that (usually) represents a real-world object. We’re talking something simple and straightforward, like the outline of a tree or a coffee mug. This object could tell the story of what your company does – think Youtube’s play button – Twitter, “tweet” bird button.

Advantages: Brand marks are clean-cut and easy to remember. If you offer a specific service, an image representing that will send a quick, clear message to your audience. Also, the simplicity of the design will translate well when resizing your logo across branding materials like business cards or letterheads.

Inspiration: The Rolling Stones, Apple, Twitter.

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Brand Template

One of the most valuable things that a company can have right now is a strong and consistent brand. Branding guidelines give everyone inside or outside your organization a document to reference if they have a question about using your brand colors, fonts and more...

Consistent branding across all channels can increase revenue by 23%. But keeping a consistent brand is easier said than done, especially when your employees are spread across the globe or working from home. That’s why having strong brand guidelines are essential right now.

2 Social Media Ads/Templates

Are you planning on holding a grand opening for your new store, hosting an open house for a home you're selling, or throwing some other kind of event sometime soon? You might think that simply promoting the event on social media should be more than enough to attract a crowd. After all, just about everyone (and their mother!) is on social media these days. So shouldn't a quick Facebook or Twitter post about your event generate the buzz you're looking for? Social media can get the ball rolling. But in order to make your event a true success, you should create promotional flyers for an event as well. It’ll ensure you’re doing everything you can to let people know about your grand opening or open house.

IG Highlights (5)

Instagram is one way people, businesses, and organizations connect and engage, whether it’s by posting pictures, shoppable tags, live videos, or IGTV. And Instagram continues to come up with new ways people can interact with one another on the social media platform, enhancing the customer experience for many brands and businesses.

First Impression

Location is key!  Because Highlights are featured right below a brand’s bio and above its feed, followers see this content first. Make a good first impression to your followers and potential customers by giving them easy-to-access content front and center. The prime location makes Highlights the perfect place to direct followers to your most valuable and interesting content. Every story highlight can be edited, so the content can be ever-changing—  once a certain post loses its timeliness, it can be updated, so you’re always putting your best foot (or content) forward.

Branding

Highlights are the perfect opportunity for your store to tell its brand story. Bering live front-and-center on your Instagram profile, they’re the ultimate place for helping new visitors discover what your company is all about. You can be as creative as you want with your stories! Take this chance to express yourself, show off your products, drive traffic, market your business, or personalize your brand! This is a way to humanize your brand. Whether its highlighting office culture, content creation, or product production, brands can share their unique stories—inviting followers into their world. By peeling back the curtain a bit, brands can better connect with their followers on a personal level.

Easy Navigation 

Sometimes your viewers might be looking for something specific from one of your stories, like more information about a new launch or a sale you’re running. For this type of content, Instagram Highlights are the perfect way to reach out, without putting a time limit on when viewers can watch! Grouping your Instagram Stories Highlights together into various categories, events, or topics makes it super-easy for audiences to find the stories that are of most interest to them.You could also organize your Instagram Stories Highlights based on your follower demographics. For example, you could create Highlights for target customers depending on what you sell: Women's, Men's, Kids, Beauty, Accessories, Shoes, etc.

Eliminate Clutter

There’s no such thing as too much content! But, if your brand has a large amount of content that your regularly posting, then things can quickly get disorganized and cluttered. Highlights are a great way to keep everything organized and looking sleek. You can even step up your creativity with options to customize the Highlight category covers. Creating matching graphics, colors schemes or associated icons to each section will help set your brand apart from the competition in an aesthetically-pleasing way!

Wordmark Logo

These types of logos consist of text only – company names, monograms or initials.

Essentially, logotypes are just a company name set in some kind of particular typeface.

Advantages:

No one has to do any guessing when they see a wordmark – it’s quite clear what company the logo represents. Because the design is all in the lettering, logotypes are one of the most versatile logo options that are easily transferable onto any marketing material.

Also, if your company name is catchy, this is the perfect way to highlight that and use it to your branding advantage.

Inspiration: Subway, Uber, Camelback

unknown.jpg

Brand Mark

Brand marks – or pictorial marks – are logos that are made up of a graphic symbol or icon, one that (usually) represents a real-world object. We’re talking something simple and straightforward, like the outline of a tree or a coffee mug. This object could tell the story of what your company does – think Youtube’s play button – Twitter, “tweet” bird button.

Advantages: Brand marks are clean-cut and easy to remember. If you offer a specific service, an image representing that will send a quick, clear message to your audience. Also, the simplicity of the design will translate well when resizing your logo across branding materials like business cards or letterheads.

Inspiration: The Rolling Stones, Apple, Twitter.

unknown_1.jpg

Brand Template

One of the most valuable things that a company can have right now is a strong and consistent brand. Branding guidelines give everyone inside or outside your organization a document to reference if they have a question about using your brand colors, fonts and more...

Consistent branding across all channels can increase revenue by 23%. But keeping a consistent brand is easier said than done, especially when your employees are spread across the globe or working from home. That’s why having strong brand guidelines are essential right now.

4 Social Media Ads/Templates

Are you planning on holding a grand opening for your new store, hosting an open house for a home you're selling, or throwing some other kind of event sometime soon? You might think that simply promoting the event on social media should be more than enough to attract a crowd. After all, just about everyone (and their mother!) is on social media these days. So shouldn't a quick Facebook or Twitter post about your event generate the buzz you're looking for? Social media can get the ball rolling. But in order to make your event a true success, you should create promotional flyers for an event as well. It’ll ensure you’re doing everything you can to let people know about your grand opening or open house.

IG Highlights (5)

Instagram is one way people, businesses, and organizations connect and engage, whether it’s by posting pictures, shoppable tags, live videos, or IGTV. And Instagram continues to come up with new ways people can interact with one another on the social media platform, enhancing the customer experience for many brands and businesses.

Wordmark Logo

These types of logos consist of text only – company names, monograms or initials.

Essentially, logotypes are just a company name set in some kind of particular typeface.

Advantages:

No one has to do any guessing when they see a wordmark – it’s quite clear what company the logo represents. Because the design is all in the lettering, logotypes are one of the most versatile logo options that are easily transferable onto any marketing material.

Also, if your company name is catchy, this is the perfect way to highlight that and use it to your branding advantage.

Inspiration: Subway, Uber, Camelback

unknown.jpg

Brand Mark

Brand marks – or pictorial marks – are logos that are made up of a graphic symbol or icon, one that (usually) represents a real-world object. We’re talking something simple and straightforward, like the outline of a tree or a coffee mug. This object could tell the story of what your company does – think Youtube’s play button – Twitter, “tweet” bird button.

Advantages: Brand marks are clean-cut and easy to remember. If you offer a specific service, an image representing that will send a quick, clear message to your audience. Also, the simplicity of the design will translate well when resizing your logo across branding materials like business cards or letterheads.

Inspiration: The Rolling Stones, Apple, Twitter.

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Combination Marks

The name is pretty self-explanatory, but combination logos incorporate – combine – both images and words into their design.

Combination marks logos are comprised of any combination of images and words that you choose; you can pair a letterform with a mascot, a monogram with an abstract image – whichever combination speaks to you the most.

Advantages:

One word: Versatility.

With both symbols and letters at your disposal, you can use your logo to craft a clear brand message that sticks. The combination also allows for easy rebranding – your company name, for example, combined with an image (abstract or otherwise) will be associated as one, so that eventually your customers will only see the symbol and still immediately think of your brand. (Nike did just that with their infamous “swoosh”; while their traditional logo is their name combined with the swoosh image, their clothing is often branded with just the swoosh – and is instantly recognized.)

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Brand Template

One of the most valuable things that a company can have right now is a strong and consistent brand. Branding guidelines give everyone inside or outside your organization a document to reference if they have a question about using your brand colors, fonts and more...

Consistent branding across all channels can increase revenue by 23%. But keeping a consistent brand is easier said than done, especially when your employees are spread across the globe or working from home. That’s why having strong brand guidelines are essential right now.

6 Social Media Ads/Templates

Are you planning on holding a grand opening for your new store, hosting an open house for a home you're selling, or throwing some other kind of event sometime soon? You might think that simply promoting the event on social media should be more than enough to attract a crowd. After all, just about everyone (and their mother!) is on social media these days. So shouldn't a quick Facebook or Twitter post about your event generate the buzz you're looking for? Social media can get the ball rolling. But in order to make your event a true success, you should create promotional flyers for an event as well. It’ll ensure you’re doing everything you can to let people know about your grand opening or open house.

IG Highlights (5)

Instagram is one way people, businesses, and organizations connect and engage, whether it’s by posting pictures, shoppable tags, live videos, or IGTV. And Instagram continues to come up with new ways people can interact with one another on the social media platform, enhancing the customer experience for many brands and businesses.

          

Let’s face it. 

Most startups and small businesses don’t know how to brand. They stick a random logo on t-shirts and business cards then consider themselves a brand. 

However, branding is about the feeling people have when they encounter you. It’s about creating a meaningful connection with your audience.

Your potential customers will form an opinion about your brand within the first 3 seconds of interacting with it. They are judging your brand’s logo, your design, and your content. The outcome will determine if they trust your business, or not.

People buy from brands they like and trust. 91% of consumers report they are more likely to buy from a brand they trust. The greatest marketing efforts will fail if you have poor branding. With the Internet, your customers have many options to choose from. Why should they choose your business? Great branding will help you stand out from the competition, establish trust, and ultimately drive more sales for your business.

Brand Mark

Brand marks – or pictorial marks – are logos that are made up of a graphic symbol or icon, one that (usually) represents a real-world object. We’re talking something simple and straightforward, like the outline of a tree or a coffee mug. This object could tell the story of what your company does – think Youtube’s play button – Twitter, “tweet” bird button.

Advantages: Brand marks are clean-cut and easy to remember. If you offer a specific service, an image representing that will send a quick, clear message to your audience. Also, the simplicity of the design will translate well when resizing your logo across branding materials like business cards or letterheads.

Inspiration: The Rolling Stones, Apple, Twitter.

unknown.jpg

Brand Template

One of the most valuable things that a company can have right now is a strong and consistent brand. Branding guidelines give everyone inside or outside your organization a document to reference if they have a question about using your brand colors, fonts and more...

Consistent branding across all channels can increase revenue by 23%. But keeping a consistent brand is easier said than done, especially when your employees are spread across the globe or working from home. That’s why having strong brand guidelines are essential right now.

2 Social Media Ads/Templates

Are you planning on holding a grand opening for your new store, hosting an open house for a home you're selling, or throwing some other kind of event sometime soon? You might think that simply promoting the event on social media should be more than enough to attract a crowd. After all, just about everyone (and their mother!) is on social media these days. So shouldn't a quick Facebook or Twitter post about your event generate the buzz you're looking for? Social media can get the ball rolling. But in order to make your event a true success, you should create promotional flyers for an event as well. It’ll ensure you’re doing everything you can to let people know about your grand opening or open house.

IG Highlights (5)

Instagram is one way people, businesses, and organizations connect and engage, whether it’s by posting pictures, shoppable tags, live videos, or IGTV. And Instagram continues to come up with new ways people can interact with one another on the social media platform, enhancing the customer experience for many brands and businesses.

First Impression

Location is key!  Because Highlights are featured right below a brand’s bio and above its feed, followers see this content first. Make a good first impression to your followers and potential customers by giving them easy-to-access content front and center. The prime location makes Highlights the perfect place to direct followers to your most valuable and interesting content. Every story highlight can be edited, so the content can be ever-changing—  once a certain post loses its timeliness, it can be updated, so you’re always putting your best foot (or content) forward.

Branding

Highlights are the perfect opportunity for your store to tell its brand story. Bering live front-and-center on your Instagram profile, they’re the ultimate place for helping new visitors discover what your company is all about. You can be as creative as you want with your stories! Take this chance to express yourself, show off your products, drive traffic, market your business, or personalize your brand! This is a way to humanize your brand. Whether its highlighting office culture, content creation, or product production, brands can share their unique stories—inviting followers into their world. By peeling back the curtain a bit, brands can better connect with their followers on a personal level.

Easy Navigation 

Sometimes your viewers might be looking for something specific from one of your stories, like more information about a new launch or a sale you’re running. For this type of content, Instagram Highlights are the perfect way to reach out, without putting a time limit on when viewers can watch! Grouping your Instagram Stories Highlights together into various categories, events, or topics makes it super-easy for audiences to find the stories that are of most interest to them.You could also organize your Instagram Stories Highlights based on your follower demographics. For example, you could create Highlights for target customers depending on what you sell: Women's, Men's, Kids, Beauty, Accessories, Shoes, etc.

Eliminate Clutter

There’s no such thing as too much content! But, if your brand has a large amount of content that your regularly posting, then things can quickly get disorganized and cluttered. Highlights are a great way to keep everything organized and looking sleek. You can even step up your creativity with options to customize the Highlight category covers. Creating matching graphics, colors schemes or associated icons to each section will help set your brand apart from the competition in an aesthetically-pleasing way!

Wordmark Logo

These types of logos consist of text only – company names, monograms or initials.

Essentially, logotypes are just a company name set in some kind of particular typeface.

Advantages:

No one has to do any guessing when they see a wordmark – it’s quite clear what company the logo represents. Because the design is all in the lettering, logotypes are one of the most versatile logo options that are easily transferable onto any marketing material.

Also, if your company name is catchy, this is the perfect way to highlight that and use it to your branding advantage.

Inspiration: Subway, Uber, Camelback

unknown.jpg

Brand Mark

Brand marks – or pictorial marks – are logos that are made up of a graphic symbol or icon, one that (usually) represents a real-world object. We’re talking something simple and straightforward, like the outline of a tree or a coffee mug. This object could tell the story of what your company does – think Youtube’s play button – Twitter, “tweet” bird button.

Advantages: Brand marks are clean-cut and easy to remember. If you offer a specific service, an image representing that will send a quick, clear message to your audience. Also, the simplicity of the design will translate well when resizing your logo across branding materials like business cards or letterheads.

Inspiration: The Rolling Stones, Apple, Twitter.