Social Media Advertising

What type of results can I expect?

The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.

How much traffic can I expect?

The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.

How many conversions can I expect?

The amount of conversions will also vary. We will be able to track the amount of conversions from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time. However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.

How much do I need to spend to advertise on social media platforms? 

The answer is- it depends. Social media advertising will requires you to spend money, but there are different types of ad campaigns you can run. Some campaigns follow the pay-per-click model similar to Google Ads and Bing Ads, while other focus on impressions. However, the exact amount that you need to allot for your social media campaigns will depend on several factors.We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. With an experienced social media ad manager, we believe we can help you acquire customers at a profitable rate over time.

How long does it take to get started?

If you are ready to get started, contact us. One of our sales consultants will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.

Who will be working on my account?

You will be assigned a dedicated account manager. This person is trained in social media advertising and is likely to have experience working with clients similar to your industry. This person will be your point of contact. In addition, all deliverables are reviewed internally before they are sent to you. This is to ensure that you receive quality work and to resolve tough situations.

How will you learn my business?

We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire for validation purposes of your answers. Also, in case we may have any additional questions about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.

How will you create ads that fit my business?

In the questionnaire, we learn more about your ad preferences. In the strategy we develop for you, it will specify the advertising approach that we will use for your business. If you approve this approach, we will start developing the ads in an ad calendar. You will have an opportunity to review all advertisements in advance before it is published.

Do I have to provide you with content for advertisements?

No, you do not have to provide us with content. However, if you have content, we are happy to use it.Your Account Manager can develop unique advertisements that fit your brand. We have access to stock photography and simple design software. We can use these resources to develop advertisements to engage your audience.

Will you monitor the ad campaign to make sure we do not waste any money?

Yes, your social media manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and tweak your campaign.In addition, your social media manager will be optimizing your campaign as time progresses. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.

How much do I need to spend to advertise on social media platforms?

The answer is- it depends. Social media advertising will requires you to spend money, but there are different types of ad campaigns you can run. Some campaigns follow the pay-per-click model similar to Google Ads and Bing Ads, while other focus on impressions. However, the exact amount that you need to allot for your social media campaigns will depend on several factors.We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one cust