Brand Awareness Advances

What Are the Benefits of Google Business?

People turn online multiple times a day to find information to make their lives easier. As the main search engine to help you find what you need, Google has developed a way for businesses to stand out: Google My Business. Whether through a search result or a maps query, over five billion searches are made each day through Google. That means that a large audience can see your Google My Business profile. In an era where Google not only is a noun but a verb, since searching on the website is so universal—”just Google it!”—improving how your business appears on Google can have a big impact.

Quality Website Traffic

Higher search rankings for the right keywords are very important and can have a huge impact on the amount of traffic and quality of traffic that your website receives. Millions of consumers use Google and Bing on a daily basis to search for the products and services they have a need for. Sometimes your business’s website will rank for information that is not relevant to your business. Thus, the traffic that is generated from these searches will more than likely not be your qualified prospects. In turn, your conversion rates will suffer. Our SEO team helps you highlight that relevant information to attract those qualified prospects. Primarily, when relevant searches for your business are made, our goal is to make your website a top ranking result. The higher your website is on SERPs, the more organic search traffic it will receive.

MEASURABLE RESULTS

Numbers don’t lie. That’s why we are so firm on tracking your results. Transparency in deliverables and results from your SEO campaign comes without question. Our Atlanta SEO company provides SEO results on a monthly basis that break down the detailed data regarding the success of your campaign in a clean and clear manner. Information such as increased search engine positions, traffic, sources, leads sources, custom goals, conversion rate, and much more are broken down for you to see.

Be Visible to Customers at All Times

Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

Create a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

Stand Out From the Competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!