Graphic Design Solutions

Wordmark Logos (Logotypes)

These types of logos consist of text only – company names, monograms or initials.

Essentially, logotypes are just a company name set in some kind of particular typeface.

Advantages:

No one has to do any guessing when they see a wordmark – it’s quite clear what company the logo represents. Because the design is all in the lettering, logotypes are one of the most versatile logo options that are easily transferable onto any marketing material.

Also, if your company name is catchy, this is the perfect way to highlight that and use it to your branding advantage.

What to consider:

Does your company name say anything about what you do? If you’re not well-known, or if your business is named after a person rather than a concept, it may be difficult to create the kind of brand recognition you’d want a logo to help foster.

Inspiration: Subway, Uber, Camelback

Lettermarks (Monograms)

Think abbreviations. Lettermarks, or monogram logos, are typography-based logos that take the abbreviated initials of a company and spruce up their design a bit. Boom! You have a no-fuss, no-frills logo.

Advantages:

Likely more than ever before, the world loves abbreviations (maybe we have the current technological era to thank for that?). From our interpersonal communication style (LOL, BTW, OMG – to name a few) to our luxury car companies (BMW), acronyms are throwing themselves all over the modern era.

Also, they’re to the point: Lettermarks turn your lengthy business name into an identifiable brand identity.

It’s relatively easy to get this logo up and running, so monograms could be a great option if you’re a new/small business who needs to get their name out there.

What to consider:

Know your fonts. The simplicity of the logo should work to your advantage, but make sure you’re not stuck with a boring, forgettable logo design; the appeal lies in the details.

Also, you may want to consider embossing your business’s full name under your logo on branding materials (like business cards or a landing page) so that people can build an association between your monogram logo and your company name.  

Inspiration: IKEA, CNN, FedEx

Letterforms

Letterforms are the minimalist cousins of monograms – they’re just one-letter logos. Of course, these logos should be bold and beautiful (read: designed well), since it is difficult for a letter alone to convey a clear message. Think Favicons (“shortcut” or website icons).   

Advantages:

Letterforms are easily scalable – when your logo is just one letter, you can stick it anywhere and have it look equally as good.And, a successfully-designed letterform will subconsciously invoke the full name of your brand in people’s minds.   

What to consider:

Because these logos are just one letter, the design is crucial; if the logo isn’t memorable, it’s pointless. This could mean it has a funky font, dramatic backdrop or interesting color scheme- anything that makes the letter pop off the page and resonate.

Note: Make sure the font you use is legible – if your logo is just one letter, you want people to be able to read it.

Inspiration: McDonalds, WordPress, Yahoo

Brand Mark

Brand marks – or pictorial marks – are logos that are made up of a graphic symbol or icon, one that (usually) represents a real-world object. We’re talking something simple and straightforward, like the outline of a tree or a coffee mug. This object could tell the story of what your company does – think Youtube’s play button – Twitter, “tweet” bird button.

Advantages:

Brand marks are clean-cut and easy to remember. If you offer a specific service, an image representing that will send a quick, clear message to your audience.

Also, the simplicity of the design will translate well when resizing your logo across branding materials like business cards or letterheads.

What to consider:

Tread cautiously if you’re a new business or don’t yet have many followers. While a brand mark is often the hallmark of companies that could be considered iconic, you need to first be established enough to be recognized. Otherwise, your logo may not communicate enough about you to your audience, and they’ll lose interest in your brand.

Also, bear in mind that if you’re planning on expanding your product line to a few diverse objects, your logo may misrepresent what you do.

Inspiration: The Rolling Stones, Apple, Twitter.

Mascots

Arguably the most family-friendly type of logo, mascots are images of a character or person that act as a visual representation of your business. Think of them as your brand’s “spokesperson” – much of your advertising will be centered around them.

Advantages:

Mascots give their audience that warm-and-fuzzy feeling, which leads to creating a distinctly memorable brand. Also, nothing appeals to kids more than a physical, tangible character that they can relate to.

What to consider:

Realize that Mascots may not send the right message if your company’s focus is global innovation or disrupting the pencil industry – or, of course, marketing a product that isn’t child-friendly.

Moral of the story: If you’re a company selling cigarettes – don’t try to promote to kids. Just don’t.

Companies like Pillsbury, on the other hand, are perfectly represented by their wholesome, doughy – I mean, well-rounded – mascots (pictured below).

Inspiration: The food industry – KFC, Pillsbury, Kellogg’s.

Combination Marks

The name is pretty self-explanatory, but combination logos incorporate – combine – both images and words into their design.

Combination marks logos are comprised of any combination of images and words that you choose; you can pair a letterform with a mascot, a monogram with an abstract image – whichever combination speaks to you the most.

Advantages:

One word: Versatility.

With both symbols and letters at your disposal, you can use your logo to craft a clear brand message that sticks.

The combination also allows for easy rebranding – your company name, for example, combined with an image (abstract or otherwise) will be associated as one, so that eventually your customers will only see the symbol and still immediately think of your brand.

(Nike did just that with their infamous “swoosh”; while their traditional logo is their name combined with the swoosh image, their clothing is often branded with just the swoosh – and is instantly recognized.)

What to consider:

Versatile doesn’t = excessive. Conceptualize how you want your name and symbol to work together, and keep your logo design clean and on-message.

Inspiration: Taco Bell, CVS, Toblerone.

Emblem Logo

Even the name has that impressive, traditional feel. Emblem have stood the test of time, from family crests to the royal stamps of powerful monarchs. These logos consist of typeface that sits within a border – usually a seal or a crest. Think universities and government organizations.

Advantages:

Emblems are memorable, and they lend an air of professionalism, traditionalism and importance to your brand. They also give the impression that your company has been around forever, and it isn’t going anywhere any time soon.

What to consider:

Once again, think about scalability as you design your emblem, since these logos tend to have more detailed designs that may not look as nice when resized.

Also, emblems don’t afford you the same flexibility as standard combination marks do, so be absolutely sure about your design before sending your logo into the world.

Inspiration: Starbucks, Stella Artois, Superman

Are you planning on holding a grand opening for your new store, hosting an open house for a home you're selling, or throwing some other kind of event sometime soon?

You might think that simply promoting the event on social media should be more than enough to attract a crowd. After all, just about everyone (and their mother!) is on social media these days. So shouldn't a quick Facebook or Twitter post about your event generate the buzz you're looking for?

Social media can get the ball rolling. But in order to make your event a true success, you should create promotional flyers for an event as well. It’ll ensure you’re doing everything you can to let people know about your grand opening or open house.

Take a look at the 9 reasons why you should still use promotional flyers for an event despite the popularity of social media.

1. Flyers for an Event Can Be Used to Reach a Targeted Audience

One of the problems with using social media posts to promote an event is that you never know exactly who is reading those posts.

You might want to target those who live in a specific part of town with your posts. But for all you know, you could be reaching those who don't even live in your town anymore!

With promotional flyers for an event, you can ensure that you're able to target a very specific audience with your flyers. You can pass them out in the part of the town you want to reach to make sure people know about your event.

2. They'll Be a Lot More Creative Than Social Media Posts

When you put up a post about an event on Facebook or Twitter, you can't be all that creative with it. You're restricted as far as what you can post by the different social media platforms.

With promotional flyers for an event, you'll be able to make your flyers look and feel like whatever you want. You can use crazy colors, wild fonts, and photos to grab people's attention.

3. They'll Serve as Tangible Reminders for Your Event

How many times have you seen a post for an event on social media and then immediately forgotten all about when and where the event was going to be held just a few minutes later?

People see so many things on social media these days that it's hard for them to remember everything. That won't be an issue with flyers for an event.

When you hand someone a flyer for an event you're throwing, they'll be able to refer back to it quickly. It's much easier than trying to dig through a pile of social media posts to find the date and time of your event.

4. They'll Double as a Coupon If You Want

The flyers you put together for your event can do more than just encourage people to come and check it out.

They can also incentivize their attendance by providing them with a coupon. Your flyer can double as a 20 percent off coupon at your new store or a "Buy one, get one free" coupon at your new restaurant.

You could try to take this same approach on social media. But it wouldn't be as effective since people would need to go through the hassle of printing out a coupon or trying to find a social media post once they arrive at your event.

5. They'll Let You Know How Effective Your Marketing Campaign Was

When you take the time to create a marketing campaign, you want to know how effective it was when everything is all said and done. It'll help you with future marketing campaigns.

You can check on the effectiveness of a marketing campaign featuring promotional flyers without putting forth much effort. Take a look at how many people bring their flyers to your event to gauge how effective your campaign was overall.

6. They'll Prove to Be One of the Most Cost-Effective Ways of Advertising

If you want to promote an event without spending a fortune, printing out flyers for it is still one of your most affordable options.

It's more cost-effective than running advertisements on local TV and radio stations. It's also more cost-effective than paying for social media platforms to promote your posts about your event.

7. They'll Allow You to Reach People in Many Different Ways

By arming yourself with promotional flyers for an event, you'll give yourself lots of options as far as distributing those flyers.

You can:

• Walk around a neighborhood and hand the flyers out door-to-door
• Place the flyers on the windshields on vehicles in a large parking lot
• Stand in a train or bus station and hand the flyers out to people walking by
• Insert the flyers into local newspapers
• And more!

There are so many different ways to distribute promotional flyers once you have them in your hands. Just make sure you stay within the limits of the law when you do it.

8. They'll Offer You an Unmatched Versatility

In addition to being easy to distribute, promotional flyers can also be made to come in many shapes and sizes.

If you leave promotional flyers flat, they'll serve as leaflets. If you hang them up on telephone poles, they'll serve as posters. They can even serve as postcards when you print them out on thick paper and make them slightly smaller.

9. They'll Get the Name and Logo of Your Organization Out Into the World

The people who receive promotional flyers from you might not show up to your event.

But they will, at the very least, be exposed to both your business name and your logo. That might entice them to come and see what your business is all about later.

Promotional flyers for an event will help bring an awareness to your business that it wouldn't otherwise receive if you chose to go the social media route.

Use Promotional Flyers for an Event for Your Business

More and more businesses are using digital marketing when advertising events. But there is still a place in the world for promotional flyers for an event.

As you can see, you'll enjoy a whole host of benefits with printed promotional flyers. Whether you use them alone or alongside a social media campaign, they'll prove to be well worth the investment on your part.

1. Improve brand visibility

As you know the stories of users that you follow appear at the top of your feed with a colorful ring to indicate that there is a New Story published.

Your followers will also be notified when you've published a new Story, making them harder to miss than the regular Instagram post.

And don't limit yourself to just one story per day.

An Instagram story study shows that posting up to 5 stories per day keeps retention rates to over 70%.

2. Interact with your audience and reach more people

Within the world of social media marketing, and especially within the world of Instagram, Stories have a key role because of the nature in which this feature showcases your business.

First of all, among all the social platforms, Instagram is where people engage the most, so you're already getting a free prime-time channel to do with as you wish.

With Istagram Stories, you can interact directly with your audience in order to better understand their needs.

Try asking your followers questions to get them involed in your story, and have them share their interest.

If you want to obtain more followers and grow your reach, you'll have to invest your time in creating an Instagram Stories strategy.

Start communicating with other people, build relationships, and comment on others’ content.

Once you hit 10,000 followers with an Instagram Business account, you get access to swipe-up links, which makes it even easier to drive traffic to your site.

All you have to do is to be creative, use an aesthetic photo or video with a significant message.

3. Generate leads

Growing your Instagram following basically means growing your pool of prospects and leads, that are one step closer to converting.

Even if your stories last for 24 hours, the advantage is that not only those who follow you will be able to see them.

That means Instagram stories are discoverable, and people who don’t follow you can see your posts too.

It can be a great opportunity to reach a new audience and express your ideas more uniquely, while also showcasing your products or services in a fun way.

4. Get instant feedback for new products or services

Even before the launch of a new product, you can use Instagram Stories to do a bit of market research and to ask your audience for some honest feedback.

Say you're insecure about the usefulness of a certain functionality, or even the look and feel of a new release.

All you have to do is go to Stories and ask your followers about what they need or about their preferences. Use polls and question stickers to start the conversation.

5. Repurpose your blog content

Repurposing content will strengthen the power of your videos or blog posts and create a unified strategy throughout your digital presence.

This will improve your brand awareness and encourage your audience to convert by increasing your chances to be heard and remembered.

Tyler J. McCall: "You can repurpose content from other platforms. You might turn a quote from a podcast or captioned video into a fun graphic. Or repurpose a blog post into a talking-head video on Instagram Stories that highlights the bullet points from the blog post."

If you have a piece of content that performed well on another platform you can recreate and reshape the content and share it with your Instagram Story.

Make some really good photos and tell your business story through them.

Benefits of using Mockups?

Managing a clothing brand can sometimes become an overwhelming job, you have to be on top of everything, from fabric quality to printing fidelity and marketing. Promoting your brand is a key step of the process since it determines most of its success.

Instant product shots

Building a portfolio of your new clothing brand is seamless when using T-Shirt mockups. You don’t need to worry about planning a photo shoot, renting equipment or retouching the pictures, with this advancement we simply convert your design to mockups and within seconds, your images will be ready to share with clients and partners, avoiding a time-consuming process.

Different garments

Instead of buying tons of clothing garments to display your brand on different t-shirt colours, styles and sizes, use mockups to showcase your clothing brand in a wide variety of clothing items without having to actually purchase each piece.

Please check out our portfolio for visual references!

One of the most valuable things that a company can have right now is a strong and consistent brand. Branding guidelines give everyone inside or outside your organization a document to reference if they have a question about using your brand colors, fonts and more...

Consistent branding across all channels can increase revenue by 23%.

But keeping a consistent brand is easier said than done, especially when your employees are spread across the globe or working from home. That’s why having strong brand guidelines are essential right now.

Feel free to check out our portfolio for visual references! 

Feel free to check out our portfolio for visual references! 

Feel free to check out our portfolio for visual references! 

Feel free to check out our portfolio for visual references! 

Feel free to check out our portfolio for visual references! 

Feel free to check out our portfolio for visual references! 

Feel free to check out our portfolio for visual references! 

Feel free to check out our portfolio for visual references! 

Feel free to check out our portfolio for visual references! 

 Feel free to check out our portfolio for visual references!